Simon Hörauf is a design leader with more than 25 years of experience across brand and product domains. He has helped diverse organizations—from startups to federal agencies and global brands like Porsche, Qantas, BMW, Spotify, Mini, C&A and The Green Party—craft successful products, compelling brands, and high-performing teams for the digital economy.
Simon has advised neurocare on brand and product design since 2019 and stepped into the role of Chief Platform Officer in July 2025. Before that, he led digital business strategy at Zeichen & Wunder and a managing Partner at moodley, where he drove international expansion and service innovation. In Australia, Simon founded and led PLAY Communications—the country's most awarded experience marketing agency—which he sold to WPP in 2012. His career began in the early 2000s with the launch of Australia’s first design festival, Sydney Esquisse.
Simon has lived and worked in Germany, the UK, and Australia. When not designing platforms and brands, he’s probably trying not to fall off bikes, mountains, or anything that floats—preferably while surrounded by friends and family.
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