Sally is Australia-born and holds a Masters degree in Media and Communications from Germany.  She started with neurocare in Germany in its founding year in 2015, gaining deep insights into the company's technologies and model for neurocare clinics. In 2016 Sally relocated back to Australia, to help build the Australian business, starting a network of clinics in Sydney and Melbourne and helping to establish the neurocare academy.

In response to the pandemic in 2020, Sally was instrumental in bringing neurocare academy's in-person training courses into an online format, helping to develop a Learning Management System (LMS) for the company, a world-first for training in neuromodulation methods.

In 2022, Sally returned to Germany to support neurocare's global brand strategy and market presence. Her passion for mental health innovations, fueled by her experiences in Australia, drives her to boost awareness and respect for neurocare’s pioneering treatments worldwide.